I’ve spent the last 10+ years figuring out what makes people stop scrolling, start talking, and actually care about a brand.
I’m a social media leader and creative strategist with a background spanning social strategy, content, creators and influencers, brand partnerships, and community building. I love turning cultural, audience, and performance insights into ideas that build brand love and drive real results.
Along the way, I’ve helped shape social for brands like Stitch Fix, Dollar Shave Club, ban.do, Society6, and a roster of lifestyle brands while leading the social media division at an LA-based PR agency.
My sweet spot is where creativity meets strategy: finding the insight worth acting on, turning it into something people actually want in their feed, and building social programs that are as thoughtful as they are fun. I love a good trend, but I love knowing why it worked even more.
Areas of Expertise
- Social Media Strategy
- Full-funnel planning across organic and paid, rooted in brand storytelling and performance.
- Team Leadership
- Building strong, collaborative partnerships across social and creative teams to drive great work and growth.
- Influencer & Brand Partnerships
- Developing smart, values-aligned collaborations that drive engagement and awareness.
- Content Creation
- Creative direction and production across photo, video, UGC, and short-form formats.
- Platform Expertise
- Deep knowledge of Instagram, TikTok, Pinterest, Meta, and emerging channels.
- Analytics & Optimization
- Translating data into actionable insights to continuously refine strategy and content.
Career Highlights
-
Paid Social Media & Influencer Strategy for Designer Lighting Brand
- Increasing Instagram Follower growth by 130%
-
Launching a Luxury Outdoor Brand Through Strategic Influencer Gifting
- Resulting in 13k+ organic follower growth
- Leading Strategy & Execution On Live Posting & Community Engagement During Brand’s First Ever Super Bowl Commercial
- Increasing Instagram following by 500,000 New Followers Through Strategic Brand Partnerships
If you think I’d be a good fit for your team — let’s meet.
(I’ll even peel myself away from TikTok to chat).
