I’m an experienced Social Media Director with 10 years of experience building, scaling, and leading social strategy for consumer-facing brands. My work spans organic and paid social, influencer marketing, branded partnerships, team leadership, and performance-driven storytelling.
Currently at Stitch Fix, I lead social media efforts to drive engagement, brand love, and business results across platforms. I’ve also helped grow and define the social voice for brands like Dollar Shave Club, ban.do, Society6, and a portfolio of lifestyle clients while heading up the social media division at an LA-based PR firm.
My sweet spot is where creativity meets impact, turning insight into scroll-stopping content and building communities that actually care.
Areas of Expertise
- Social Media Strategy
- Full-funnel planning across organic and paid, rooted in brand storytelling and performance.
- Team Leadership
- Building strong, collaborative partnerships across social and creative teams to drive great work and growth.
- Influencer & Brand Partnerships
- Developing smart, values-aligned collaborations that drive engagement and awareness.
- Content Creation
- Creative direction and production across photo, video, UGC, and short-form formats.
- Platform Expertise
- Deep knowledge of Instagram, TikTok, Pinterest, Meta, and emerging channels.
- Analytics & Optimization
- Translating data into actionable insights to continuously refine strategy and content.
Career Highlights
-
Paid Social Media & Influencer Strategy for Designer Lighting Brand
- Increasing Instagram Follower growth by 130%
-
Launching a Luxury Outdoor Brand Through Strategic Influencer Gifting
- Resulting in 13k+ organic follower growth
- Leading Strategy & Execution On Live Posting & Community Engagement During Brand’s First Ever Super Bowl Commercial
- Increasing Instagram following by 500,000 New Followers Through Strategic Brand Partnerships
If you think I’d be a good fit for your team — let’s meet.
(I’ll even peel myself away from TikTok to chat).
